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I have 8+ years designing for enterprise, financial services, and learning platforms — using AI as a real working tool, not a buzzword, to move faster from research to prototype to engineering handoff.

I bring 15+ years of UX and product design experience, currently shipping at Tovuti LMS and building AI-integrated design workflows that reduce cycle time and improve output quality.

I’m a systems thinker working at the AI × design intersection — from process to pixels, and now from prompt to prototype. Let’s figure out what our role looks like from here.

I design for the full product lifecycle — discovery through delivery — and I’m fluent in the AI tools that are compressing timelines and changing what “done” looks like.

I work upstream. I’m invested in where design decisions get made — before anything gets generated — and I’m actively building the frameworks that help teams do that well.

While (I’m ≠ engineer), I’m {AI.fluent} — I work in prompts, systems, and handoffs that meet you where the build actually happens.

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What I Deliver

Cross-Functional Collaboration

I translate between design, product, and engineering — and increasingly, between human intent and AI output. Decisions move faster when everyone's working from the same picture.

Specialized Figma Design

From early wireframes to production-ready design systems, I work in Figma the way engineers work in code — with structure, consistency, and handoffs that don't require a meeting to decode.

Designing for AI-Generated Experiences

AI products introduce a new class of UX problems — non-deterministic outputs, confidence variance, trust signals, and failure states that don't behave like traditional errors. I design for all of it.

AI-Integrated Design Workflows

I'm actively experimenting with AI tooling across the design process — from research synthesis to design system documentation to prompt-to-prototype workflows. April 2026 is a strange time to be doing this work. I'm not waiting to figure it out.

Designs Driven By Feedback

Qualitative and quantitative insights shape every major decision. I'm also building feedback loops for AI-generated interfaces — where the variance is higher and the edge cases are less predictable.

Scalable & Adaptable Solutions

I create solutions that are both effective in the short term and adaptable to future needs.

Tools for the Design Community

Beyond client and product work, I build practical tools for designers navigating the AI shift — checklists, frameworks, and resources available at erikftaylor.gumroad.com.

Case Studies

A journey map table with persona swimlanes (Backend Admins and End Users) across the rows and six journey stages (Prerequisites, Setup, Configure, Deploy, Monitor, Complete) across columns. Red-bordered cells indicate friction points where customers complained about unclear workflows and missing context. Source tags show whether issues came from UX audits, Zendesk support tickets, or Slack escalations. Empty cells marked with dashes show where personas don't have actions in that stage.

The Bet: Build a Tool Instead of Reading It All by Hand

Manually auditing scattered feedback would’ve taken weeks. I bet a week of build time against months of manual audit, vibe-coding a tool that turned scattered docs and tickets into actionable journey maps. Solo, 8 weeks.
Tool Building · Journey Mapping · Automation · UX Writing · B2B SaaS

Take The Journey

One Dashboard or Two: The Personalization Bet

The easy call was one shared dashboard for every agent. I pushed for role-based views instead, trading build complexity for relevance — a bet the data hasn’t fully validated yet.

Structural Change vs. Familiarity: A Navigation Tradeoff

Research surfaced a better concept agents weren’t sure they liked. I chose the structural fix over the familiar one, betting resistance would fade once agents adapted.

Why I Didn't Solve Adoption with More Training

Sellers weren’t ignoring the platform from lack of training — it was friction. Instead of pushing more sessions, I built a guidebook that removed steps, betting less effort would beat more content.

My Story

I’m a Denver-based product designer with 15+ years of experience — most recently at Tovuti LMS, where I’m designing the interfaces that help teams teach, learn, and work better together.

My background spans global enterprise at IBM, financial services at Transamerica, and now SaaS product design. What connects all of it is a focus on decisions that happen before anything gets built — the research, the framing, the systems thinking that makes the actual design work go faster and land better.

Right now I’m spending a lot of time at the intersection of AI and UX. Not as a trend, but as a real shift in how products get made and what designers are responsible for. I’m building that thinking into my day-to-day work at Tovuti, and sharing it publicly through tools and writing at erikftaylor.com.

If you’re here because of LinkedIn — this is the longer version of that.

My Work History

Product Designer at Tovuti LMS
2025 - Present
UX Designer at Transamerica
2020 - 2024
Product Owner / UX Designer at IBM
2017 - 2020
Team Lead at IBM
2010 - 2017
Copywriter at IBM
2008 - 2010
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Testimonials

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“Working with Erik as his manager and design partner, I admired his passion for deep customer empathy, collaborative approach, and focus on continuous improvement. He continually sought feedback on his ideas and performance, and was always interested in how he could better serve customers and his teams. Erik has a bright future in UX as a lead designer and a valuable teammate.”

Adam ReedDesign Lead, Transamerica
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“Erik and I seamlessly collaborated on many design projects, including our ambitious redesign of the life customer and agent portal. He was always generous with his time, reviewing my work and offering thoughtful feedback, and I could always count on him for help when needed. Beyond his vast technical knowledge and skills, Erik brought a friendly and approachable energy to the team that made working with him delightful. Any team would be lucky to have him, and I can't recommend him highly enough!”

Joseph PhamUX Designer, Transamerica
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“During Erik's time with us, he consistently demonstrated exceptional skill, creativity, and a calming demeanor that fostered collaboration and trust among team members. Erik's expertise, thoughtfulness, and steady presence make him a tremendous asset to any team. I wholeheartedly recommend Erik and am confident he will contribute significantly to any project or organization.”

Richard BogdonDirector, Digital Marketing at Transamerica

Design is how I make sense of hard problems. AI is how I’m staying ahead of them.

I create experiences that empower users and drive business success. Let’s connect to talk about how I can help your organization succeed.

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